Transformation 01 / 05same budget
Before — activity
Campaign impressions
Rented reach. Priced per click, expires with the flight.
After — asset
Owned audience
Direct addressability. Appears on the balance sheet.
The New Digital Advantage
NXDIA — Digital Asset Portfolio Firm. What does your company become in digital?
AMAZON · 2006 · ● BUILD · 01 / ∞
● BUILD — we construct it○ DEAL — acquire · partner · JV
None of them changed what they sell. They changed what they own. Finding, pricing and owning yours is our work.
45 min · first read free · under NDA
07asset classes under one portfolio
03mandates — value, build, compound
30days to a priced digital estate
Track record — 20+ global brands
Work delivered by the founding partners across previous roles, agencies, and ventures.
- IBM
- Siemens
- Visa Europe
- World Bank
- Google for Startups
- Microsoft Dynamics 365
- Intel
- Red Bull Amaphiko
- Alcatel-Lucent
- Hilton
- Tableau
- Netaş
- İş Bankası Genç Maximum
- Garanti BBVA Partners
- Troy
- Doğan Yatırım Holding
- Tosyalı Holding
- Nurol Holding
- Nef
- Diesel Living
- sahibinden.com
- Hedef Filo
- Ofix
0+global brands
0asset classes · one discipline
Not campaigns — inventory. Not metrics — ownership.
— NXDIA Methodology
·
02Your Digital Is Already an Asset
We value what you own today —
and model what it could become.
Your digital estate — today
$0M
Estimated current value
Included in this estimate
Domains & searchData & CRMContent & mediaCode & platformsAudience & reachReputation & trustCommerce & channels
07
asset classes
23
value signals
82%
valuation confidence
If managed as an asset portfolio
drag to price any month
$0M – $0M
Estimated 36-month value
+0%
potential value
Based on ownership, performance, defensibility, monetization and transferability.
Illustrative model. Your real numbers take 30 days — and they're verifiable.
Model my target value→03From Activity to Asset
Campaigns end.
Assets appreciate.
Same budget. Same team. Different accounting — the highest-leverage shift on your table this year.
Ledger of the shift
Same budget line, re-booked as an asset.
Why the shift matters
Every quarter without ownership is a quarter you're funding someone else's asset.
01
Nine vendors. Zero owners.
Nobody is accountable for what any of it is worth.
02
Campaigns that expire.
The budget leaves; nothing stays on the books.
03
Platforms you rent.
One algorithm change and an unpriced asset goes to zero.
04
Data you can't reach.
Years of customer signal treated as exhaust.
Somewhere in your market, a company half your size is worth more than you. Not because they out-spent you — because they built the digital asset you never priced.
04What Are You Actually Sitting On?
Before we build anything, we count everything.
Every engagement starts with a full inventory of your digital estate — every domain, dataset, platform, channel, and piece of content you own. Then we price it.
Domains & subdomains
Analytics & data infra
Content & search estate
Paid & owned channels
Get your estate counted3 weeks · fixed fee · NDA
▸ UNPRICED
▸ UNPRICED
▸ PRICED
▸ AT RISK
▸ AT RISK
▸ AT RISK
▸ PRICED
✓ inventory complete — estate valuation ready▮
05The Digital Asset Portfolio
One portfolio. Seven asset classes.
Everything digital you own — under management.
Asset class 01 / 07under management
Search & Visibility
Rankings, AI answers, and the traffic you'd otherwise rent from Google forever.
Present → Target
Compounds monthly. Survives every budget cut.
06Mandates
Three mandates. One discipline.
Every engagement fits into one of these three. Fixed scope, fixed terms, transferable outcomes.
Value What You Have
A full valuation of your digital estate: what each asset is worth today, what it's worth managed, and what it's costing you unmanaged. Numbers your CFO can defend in a board meeting.
- Complete estate inventory & audit
- Present Value → Target Value roadmap
Start with this mandate→2–4 weeks · fixed fee
FIG. 06 — VALUATION SCALE
09Where We Create Value
We work where value is about to move.
Mid-market and enterprise companies that run the physical world — manufacturing, logistics, healthcare, retail, energy. Four moments where digital ownership becomes decisive.
10Proof of Value
We don't publish logos.
We publish numbers.
Every mandate closes with a valuation report. If we can't measure it, we don't claim it.
0+
global brands behind the partners
0
asset classes under one methodology
0%
of built assets owned by the client
0
metrics we report that can't be verified
$21k
/mo equivalent traffic
Case file — Manufacturing — Central Anatolia
A search estate now worth more monthly than the trade-show budget it replaced.
verified via: GA4 · SERP
5→1
data silos unified
Case file — Logistics — Marmara
Dark operational data unified into a single customer view an acquirer later priced.
verified via: CRM · ERP
#1
category rankings
Case file — Healthcare — İstanbul
A content library that outranks the market leader — and belongs to the client.
verified via: SERP · CMS
Anonymized client work · full files shared in session
Sample valuation reportANONYMIZED
Digital Estate Valuation · Q3
AssetPresentTarget Δ
DOM-01$214,820+38%
DAT-02$342,100+61%
PLT-04$297,300+44%
Estate total$1,285,243
Every engagement closes with this document — asset by asset, source-linked, auditable.
See a full sample in your session→11The Problem
Everyone sells you digital. Nobody manages it as capital.
The market is crowded with vendors who sell you activity. None of them are accountable for whether an asset gets built — or what it's worth when the invoice closes.
Agencies sell campaigns.
The campaign ends. Nothing stays on your books.
Consultancies sell decks.
The roadmap is brilliant. Nobody ships it.
Dev shops sell hours.
The project closes. The portfolio thinking never started.
NX
The answer
NXDIA builds portfolios.
Every asset priced, owned by you, and managed against one discipline: Present Value → Target Value. The invoice closes; the asset compounds.
Managing partners
AB
Alp Süleyman Bağırgan
Managing Partner — platforms, product & systems. Built for global brands across enterprise and scale-up.
EU
Emre Demir Ustaoğlu
Managing Partner — startup, innovation & venture. The bridge between enterprise budgets and startup speed.
20+ global brands between them — the partner track record runs under the hero.
12How We Work
Terms most firms won't put in writing.
These four clauses are in every contract we sign.
P.1
You own everything we build.
Code, content, data, accounts, credentials. Full transfer, every time. We keep nothing hostage — not even the login.
P.2
Fixed scope. Fixed price.
Builds are quoted like construction, not billed like therapy. You know the cost and the deadline before we start.
P.3
Every metric is verifiable.
We report in your analytics, your CRM, your books — never in our slide template. If you can't audit it, we don't claim it.
P.4
No retainer outlives its value.
Compounding mandates are reviewed quarterly against the portfolio number. The day we stop adding value, fire us — we'll agree.
NXDIA — standard terms, every mandate
NXDIA
signature
13Your First 30 Days
Thirty days from now, you'll know what your digital is worth.
Most companies never find out.
01Week 1
Inventory
Every domain, dataset, platform, channel, and content asset you own — counted and mapped.
02Week 2
Valuation
Each asset priced: current value, managed potential, and the cost of leaving it unmanaged.
03Week 3
Portfolio map
Your estate across seven asset classes — with the gaps ranked by valuation impact.
04Week 4
First mandate
One decision on the table: the single highest-value move, scoped and priced. Build it or don't — the number is yours either way.
opportunity
14The Opportunity Is Already There
The asset that changes your valuation already exists — as a gap in your portfolio.
It's been sitting there through every budget cycle, waiting for someone to look. Let's find it.
15Book a Strategic Asset Session
One session.
Your estate, priced.
No deck. No pitch. We bring an inventory and a number; you decide what happens to it.
1/2
Response within one business day · under NDA
45 minutes with a managing partner — not a sales team
A pre-scan of your public digital estate, done before the call
A first read on your Present Value and your two biggest gaps
One clear recommendation — even if it isn't us
Yes. The first read is how we earn the mandate — if the number isn't interesting, neither is the engagement. No obligation either way.
Nothing. The pre-scan runs on public data before the call. Access to internal systems comes later — and only if you decide to proceed.
Every figure is reported in your analytics, your CRM, and your books — never in our slide template. If you can't audit it, we don't claim it.